In Case of Emergency
Conventional medicine
In Case of Emergency (ICE) is a programme designed to enable first responders, such as paramedics, firefighters, and police officers, as well as hospital personnel, to contact the next of kin of the owner of a mobile phone in order to obtain important medical or support information. The phone entry should supplement or complement written information or indicators. The programme was conceived in the mid-2000s and promoted by British paramedic Bob Brotchie in May 2005. It encourages people to enter emergency contacts in their mobile phone address book under the name 'ICE'. Alternatively, a person can list multiple emergency contacts as 'ICE1', 'ICE2', etc.